Did Elon Musk’s first movements at Twitter lose the social med…

For lots of customers, Twitter has felt like a boat about to sink ever since Elon Musk took over.

Unpopular adjustments such because the accounts of far-right figures being reinstated, banning reporters vital of Musk and unexpected mass sackings of workforce have left some feeling unsure in regards to the social media platform’s long term – or quite, their very own long term at the platform.

So Twitter customers were doing what folks on a sinking send do: they have been investigating the place the lifeboats are and feature been placing on existence vests.

This has manifested in a surge of folks hiking aboard different social media platforms and linking their new accounts to their Twitter profile within the hope of staying afloat with their fans.

Other people googling “Twitter possible choices” shot up internationally on 28 October, the similar day Musk’s takeover was once showed.

The quest was once hottest in Germany, adopted by means of Eire and the United Kingdom, in keeping with Google’s information.

A variety of rival social media websites have emerged as conceivable contenders.

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Mastodon seems to have generated essentially the most “buzz” due to numerous celebrities and influential profiles akin to Stephen Fry (with 91k fans on his new account) and Greta Thunberg (77k fans) adopting the brand new platform.

Every other widespread selection is Hive Social, boosted by means of its Gen Z pleasant interface.

Not one of the selection platforms being extensively thought to be are new, however each Mastodon and Hive Social had been typically no longer widely recognized prior to October.

Different contenders for the social media crown come with those who have already made a reputation for themselves by means of selling their platforms as properties at no cost speech.

This contains Truth Social, arrange by means of Donald Trump after he was once kicked off Twitter in January 2021, and Parler, a platform that rapper Kanye West tried to procure prior to the deal was once publicly deserted in a while after he made numerous antisemitic feedback and stated there are “numerous issues I like about Hitler”.

So how nervous must Twitter be about those opponents?

A 50-day snapshot of the recognition of those platforms prior to and after Musk’s takeover presentations the truth of this social media race.

Sky News has been given information appearing how repeatedly those apps were downloaded in the United Kingdom and internationally by means of, a cell information analytics supplier.

Having a look at UK downloads of Twitter, Mastodon, Hive Social, Fact Social and Parler, 4 and Revolutionary Organization 17 November had been important moments – with downloads of Mastodon and Hive Social exceeding the ones of Twitter on numerous events.

Between 5 and 12 November, Twitter downloads in the United Kingdom started to stumble, whilst passion in Mastodon rocketed.

The preliminary blip got here after huge numbers of Twitter’s workforce had been hastily fired on the finish of October. The website online had additionally been hit with a deluge of racist and bigoted posts from customers praising Musk’s purpose to think again the website online’s moderation laws.

It additionally adopted the announcement that customers would be capable to pay to realize a ‘blue tick’ on their Twitter profile. This image was once prior to now reserved for accounts that had been come what may faithful or notable.

The surge of passion in Mastodon and Hive Social in the course of November got here after the ‘blue tick’ adjustments had been paused after problems arose, Twitter workforce had been informed to decide to a brand new “hardcore” Twitter or surrender, and numerous articles highlighting different apps had been revealed.

Downloads of Fact Social and Parler appeared most commonly unaffected by means of Twitter’s turbulence, rather then Fact Social seeing a small surge in downloads on 20 November.

Having a look at international downloads, Twitter’s reputation was once necessarily untouched by means of the competition. Mastodon, Hive Social, and to a couple smaller extent Fact Social, noticed a equivalent development of higher reputation as in the United Kingdom marketplace however on a way smaller scale.

So has the furore over Musk’s model of Twitter been a hurricane in a tea cup?

Matt Navarra, a social media advisor and business analyst, informed Sky News: “I do not believe Twitter will cave in… however how widespread it’s going to stay and the way attractive the platform is for manufacturers, information publishers and creators is every other query.”

He believes Twitter will undergo a duration of no longer being the “polished product” customers be expecting from an organization of this dimension and recognition, given the coverage adjustments and the huge collection of workforce who had been fired or surrender.

Every other problem can be whether or not Musk’s Twitter will proceed to be relaxing and tasty sufficient for customers.

“The adjustments that Elon Musk is making, like bringing again one of the vital worst Twitter customers ever right through this amnesty for banned and suspended accounts isn’t going to make for a specifically delightful tweeting atmosphere,” Navarra stated.

Sky News has been tracking Twitter’s two major opponents, monitoring how they’ve coped with the higher call for and the way customers have replied.


The information presentations Mastodon has been Twitter’s maximum critical competitor.

Customers were placing hyperlinks or Mastodon handles (usernames) onto their Twitter accounts both as a result of they’ve already migrated platform or are ready to.

Customers on Twitter including their Mastodon knowledge into their usernames and outlines. Pic: Twitter

As increasingly more customers did this, Twitter introduced a short-lived coverage that banned linking to third-party websites and blocked Mastodon’s Twitter account.

Whilst Twitter’s movements point out they are going to were spooked by means of the thrill round Mastodon, the stats display downloads within the novel platform flatlined in opposition to the tip of November and in early December.

Many customers have commented on Mastodon itself, on different social media, in blogs and information publications, that they to find the platform tough to make use of.

What one format of Mastodon looks like. Pic: Mastodon
What one layout of Mastodon looks as if. Pic: Mastodon

In spite of it taking a look very similar to Twitter, it really works otherwise. It is decentralised, because of this it’s not owned by means of a unmarried individual or corporate.

As a substitute, customers pick out and sign up for a ‘server’, which necessarily purposes as a group house. Customers can nonetheless engage with all the Mastodon userbase however the servers necessarily give customers a house community with different like-minded accounts.

This implies every server operates with rather other laws, together with how content material is moderated.


Based in 2019 by means of a then 22-year-old, Hive Social is an interesting house for Gen Z customers.

Its club surged to one.5 million customers in November after being featured in Youngster Style.

The app appears to be like extra like Instagram than Twitter and has parts of running a blog website online Tumblr or even some of the first social media websites, MySpace, from which it borrows the power to play track for your profile.

Or no less than in idea. That function, at the side of many others, akin to direct messaging and a query and resolution device, are these days down. Loading speeds at the app have stepped forward, however many options nonetheless lag.

A number of features on Hive Social were not working at the time of writing. Pic: Hive Social
A variety of options on Hive Social weren’t running on the time of writing. Pic: Hive Social

Issues over the protection of Hive Social introduced all the platform down. The workforce anticipated the app to be down for 2 days however it ended up offline for greater than two weeks.

Whilst some customers applauded the small workforce at the back of the scenes for taking the app down solely till it may well be fastened, it served as a cautionary story for folks taking into account quitting Twitter.

Navarra explains: “I feel with anything else on-line, in this day and age, all of us should be wary in the case of the place we are putting any details about ourselves and publishing content material.”

He says Hive Social is a sufferer of its personal good fortune and its viral reputation supposed it went from 1000’s of customers to greater than one million.

“It is difficult for a corporation to scale at that fee… it is nonetheless finding out and rising. And it is having to do it in no time.”


Musk has made commitments to bettering what he phrases “loose speech” on Twitter.

This doesn’t seem to have had a lot affect on social media platforms that experience constructed their manufacturers round this concept already.

SimilarWeb, a virtual intelligence platform, has supplied Sky News with information taking a look at day by day visits to a few such websites: Fact Social, Parler and in addition Gab, which is described on its website online as championing “loose speech, person liberty and the loose float of knowledge on-line” however has been time and again attached with the far-right and neo-Nazis.

Twitter is way more widespread than the 3 platforms, and even if there are some surges in engagement for Fact Social and Parler in November, Musk’s platform stays unmoved.

Whilst Twitter is weathering this preliminary hurricane, eyes will proceed to look at the platform as we input the brand new 12 months.

“Twitter is rarely going to be the similar once more,” Navarra commented, “and we are going to see what Twitter 2.0 looks as if in 2023.”

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