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Uncommon Pal Holly poster from

The rarest and handiest identified Buddy Holly poster from “The Day the Tune Died,” when an aircraft sporting Holly, Richie Valens and the Giant Popper (actual title J.P. Richardson) crashed and killed all 3, sold at auction for a record-breaking $447,000. 

Holly, Valens and Richardson had simply performed a live performance in Transparent Lake, Iowa, and had been headed to Moorehead, Minnesota, for his or her twelfth prevent at the ill-fated Wintry weather Dance Birthday celebration excursion, when their single-engine Beechcraft Bonanza crashed in a cornfield all through dangerous iciness climate on Feb. 3, 1959, killing everybody on board. 

The tragedy, which killed a few of rock and roll’s largest names on the time, would later transform immortalized as “The Day the Tune Died,” in Don McLean’s 1971 hit “American Pie.” 

An extraordinary Pal Holly poster made historical past as the most costly track poster ever bought at public sale for $447,000.

Heritage Auctions


The poster is an unique commercial window card memorializing the display that by no means was once, and one of the most first tragedies in rock and roll historical past. It had initially been caught to a phone pole, however had fallen to the bottom an afternoon or two after the display and was once picked up by means of a repairs guy who took it house and positioned it in a closet the place it was once forgotten about for roughly 50 years, Howard stated in an online interview

The poster has no pin or nail holes, lacking portions or fading, however does display a white stain on all sides from the sticky substance used to hold it up, which was once left intact at the poster as a minor, however vital element to the tale, in line with the website

Heritage Auctions stated the profitable bid for the poster bought for $447,000 — breaking the former listing for a rock poster, which was once $275,000 for a print from the Beatles’ 1966 show at Shea Stadium

“Heritage is delighted to damage the former listing for a live performance poster by means of greater than $170,000,” stated Pete Howard, director of live performance posters at Heritage Auctions, “however now not in the slightest degree shocked, given the significance, the individuality and the gravitas of this wonderful window card, which marketed rock and roll’s first tragedy.”

The auctioneer has had only one different poster from the Wintry weather Dance Birthday celebration excursion — for a display in Mankato, Minnesota — that bought for $125,000 in April 2020.


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