Fashion

Backstreet boys pose of their undies for brand spanking new marketing campaign


The Backstreet Boys have stripped off to their undies for a brand new Christmas-themed marketing campaign.

The gang, who mentioned they’re used to being thrown undies whilst functioning on level, have collaborated with undies and loungewear logo, MeUndies.

The band, which was once shaped in 1993, contains Nick Carter, Kevin Richardson, Howie Dorough, AJ McLean and Brial Littrell.

The video marketing campaign sees the crowd of 5 arrive at a birthday celebration, well wearing tuxedo jackets, shirts and bow ties.

Then again, it temporarily turns into obvious that none of them are dressed in trousers, proudly appearing off an collection of colorful boxers.

In a while after, the crowd grow to be vibrant pyjamas sooner than acting a dance regimen to the sound of “Satisfied Days”, a tune from their new album, A Very Backstreet Christmas.

Talking to WWD concerning the ad, Carter defined that it paid homage to their 2000 Rolling Stone mag duvet, which noticed them pose with their trousers round their ankles.

“We’re roughly enjoying homage to what we had finished [in Rolling Stone],” Carter mentioned.

“[But] that was once two decades in the past. Numerous weight has been placed on, you understand. Numerous issues have modified. It’s at all times a bit bit uncomfortable, you understand? I’m no longer the fellow who loves to take my blouse off anyhow. One of the crucial different guys are OK with that.”

The marketing campaign comes shortly after the passing of Carter’s younger brother, Aaron.

Aaron died on 5 November, elderly 34. In a commentary, a spokesperson for his circle of relatives mentioned: “We’re extraordinarily saddened and surprised to verify the passing of Aaron Carter these days [Saturday].”

“We ask that you simply give the circle of relatives time, and they’ll have additional information when to be had. We can not categorical the outpouring of affection coming in.”

Carter has since paid tribute to his past due brother on social media.

Writing within the caption of a number of photos of the pair all over their more youthful years, Carter mentioned his “middle is damaged”.

“I can pass over my brother greater than any person will ever know. I really like you Chizz,” Carter mentioned.

“Now you’ll in spite of everything have the peace you should by no means in finding right here on earth….God, please handle my child brother.”


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