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‘Lonely Bounty’ separated from Celebrations field in new Chris…


The “Lonely Bounty” is again for a 2nd 12 months in a row, taking the starring function on this 12 months’s Mars Wrigley Christmas ad.

Closing 12 months’s advert noticed the divisive bar as an unfortunate in love persona who discovered happiness with a Brussels sprout.

This 12 months’s advert sees the Bounty bar depart the Celebrations area after it was once relentlessly trolled on-line.

The only and a half-minute ad comes simply days after Mars Wrigley introduced that Bounty bars would be removed from some Celebrations tubs, dubbed the “No Bounty” containers.

It got here after a survey through the corporate discovered that 39 in line with cent of Britons sought after the chocolate banned from Celebrations tubs altogether, whilst 18 in line with cent mentioned they’d really feel “annoyed” in the event that they opened a Celebrations bath simplest to seek out Bounty sweets left.

Now, the ad seems to be to reconcile Bounty with its different Celebrations tub-mates, because the bar makes the verdict to go away the Celebrations area for a lifetime of solitude simplest to be taken in through a type girl.

He’s cared for through the lady, spending high quality time knitting, taking part in scrabble and adorning the home, till he feels hopeful sufficient to go back house to his Celebrations area.

The tagline on the finish of the ad reads: “You don’t know what you’ve were given until it’s long past.”

Mars Wrigley mentioned the advert “take direct purpose on the John Lewis commercials – from the surprising friendship and heartfelt montage to the lilting soundtrack – with a couple of selection easter eggs nodding to earlier campaigns”.

(Mars Wrigley)

Including to its earlier survey findings, the corporate mentioned that 58 in line with cent of respondents would pass over Bounty is it was once completely got rid of from the bathtub, whilst 18 in line with cent would really feel pleasure in the event that they opened the bathtub and it was once the final chocolate in there.

Emily Owen, Mars Wrigley’s head of Celebrations festive cheer mentioned: “Bounty has all the time been a divisive presence within the Celebrations bath, however regardless of which aspect of the talk you stand, our movie teaches the most important lesson; you don’t know what you’ve were given till it’s long past.

“We’re urging lovers who need to stay Bounty within the bath to turn their fortify with #BringBackBounty ahead of we make our ultimate resolution on whether or not Bounty-less tubs are the way forward for Celebrations.”


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