The Emblem of tune streaming platform and on-line tune retailer Amazon Song is displayed on a smartphone on December 14, 2018 in Berlin, Germany.
Thomas Trutschel | Photothek | Getty Pictures
Amazon is increasing its number of ad-free tune and podcasts for High participants, the most recent effort to sweeten the perks presented in its mainstay subscription program.
Amazon is considerably boosting its tune library to be had to High subscribers to 100 million songs, up from 2 million, the corporate announced Tuesday. The songs will probably be freed from commercials, however customers can handiest pay attention by way of shuffling artists, albums or playlists, as an alternative of deciding on songs on call for.
Separate “All-Get entry to” playlists, which can be adapted to listeners’ personal tastes, may also be performed on call for and downloaded for offline listening, Amazon stated.
The brand new High podcast and tune perks are prone to ratchet up pageant with Spotify and Apple’s Apple Song. Closing month, Apple raised the cost of Apple Song to $10.99 a month, as opposed to $9.99. Spotify CEO Daniel Ek said last week the corporate may be taking into account expanding subscription costs.
“When Amazon Song first introduced for High participants, we presented an ad-free catalog of two million songs, which used to be totally distinctive on the time,” stated Steve Growth, VP of Amazon Song, in a commentary. “We proceed to innovate on behalf of our consumers, and to convey much more leisure to High participants, on best of the benefit and price they already experience.”
The corporate may be giving High participants get right of entry to to a number of ad-free podcasts, together with displays from CNN, NPR, The New York Occasions and ESPN, at the side of content material from Wondery, the podcasting start-up Amazon acquired in 2020.
Amazon introduced its High program in 2005, providing customers fast supply, video streaming and different perks. The corporate not too long ago hiked the cost of High, which counts 200-million plus participants globally, from $119 to $139 a yr, and added a Grubhub food delivery benefit.