The fashion, comic and actor have been enlisted via founder Kim Kardashian to fashion 3 new bra collections from the shapewear logo.
The marketing campaign sees Shields and Handler don skin-toned bras, whilst Lewis wears a charcoal gray bra, matching lingerie and sheer black tights.
SKIMS stated the bras have been advanced round convenience, and to rid consumers of the “speedy need” to take their bras off when getting house.
Handler stated she liked being a part of the marketing campaign and that “extra ladies must be empowered to sing their own praises their boobs”.
In the meantime, Lewis pledged that she can be dressed in the bras “each and every unmarried day”.
The “Bare” assortment is supposed to emulate “2d pores and skin” and guarantees the make stronger of a conventional underwired bra with out wiring, and is available in various skin-toned hues.
The aptly named “No Display” assortment is done with a continuing edge which is designed to be undetectable thru clothes.
The 3rd assortment, “Weightless”, options bras made the usage of specialized “air foam” that guarantees added breathability. Those are to be had in 5 sun shades.
The bras vary from £44 to £58 in worth, and will likely be available for purchase from 27 September.
Kardashian commented: “We wish all ladies to really feel relaxed of their bras, however extra importantly, assured.
“Self assurance begins inside of, and with this marketing campaign, we’re bringing all ladies in combination to have fun all our bodies and individuality.”
Earlier this year, an investigation by the Changing Markets Foundation (CMF) accused SKIMS of “greenwashing” over its packaging claims.
The root discovered “no proof” to make stronger the environmentally aware claims made via the logo on its packaging.
Whilst SKIMS packaging claims to not include any plastic, CMF famous that the packaging additionally lists a bunch 4 recycling emblem, which signifies that the packaging is created from a sort 4 plastic or low-density polyethylene (LDPE).