Fashion

B.U. alum’s e-commerce corporate Kynah grows into first storef…



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Aisha Rawji began the website (with a reputation that suggests “feminine chief”), to “redefine the way in which girls customise, store, and put on Indian apparel.”

Aisha Rawji

The primary time Aisha Rawji visited Boston, she knew it was once the town she needed to reside in.

As a highschool pupil dwelling in California, Rawji sought after to wait school “so far as conceivable” from house and Boston had at all times appealed to her. Right through a talk over with, she fell in love with the town and the Boston College campus.

Rawji graduated from B.U. in 2014 with a point in industry and moved to New York to paintings for an promoting corporate.

Whilst she beloved her process, she stated, she learned one thing was once lacking. So Rawji enrolled in a manner entrepreneurship route, which opened her eyes to the workings of the trend trade.

That set her on a trail that ended in her get started Kynah, her e-commerce corporate in 2017. Now she’s onto some other first: a brick-and-mortar retailer in Los Angeles.

The kid of 2 marketers, Rawji at all times knew she sought after to start out her personal corporate. (Her mom additionally owned an Indian outfitter in Los Angeles within the Nineties.)

In line with her website online, Rawji introduced Kynah (which means that “feminine chief”) with a objective to “redefine the way in which girls customise, store, and put on Indian apparel.”

The corporate focuses on each bridal wear and likewise the outfits that visitors put on to a marriage.

From Kynah

The corporate is designed for a brand new era of “fashionable South Asian-American girls.”

Whilst there are spaces of the rustic that experience Indian clothes shops, Rawji’s shift to an e-commerce retailer has expanded the choice of manufacturers consumers have get admission to to, and made the buying groceries revel in extra handy.

“We’re some of the first e-commerce shops (of its sort) in the USA,” she stated.

With workplaces in India and Los Angeles, the place she is living, Rawji divides her time between the 2 places. She works with about 25 designers.

Overdue final yr, Rawji opened a Kynah pop-up store in L.A. for what she anticipated to be a month. The reaction was once so certain it’s changed into Kynah’s first everlasting storefront. The authentic opening is ready for June 15.

Shoppers come from across the nation, she stated. “It’s nonetheless a sooner commute than going to India,” she stated.

As she appears to the longer term, Rawji envisions opening extra shops in New York, Canada, and the U.Okay. She additionally expects to extend the non-bridal clothes choices.

“The choices are unending,” Rawji stated.

Whilst Rawji doesn’t have a lot loose time to talk over with Boston at the present time, she has been again a couple of occasions since she graduated.

“It’s so other than when I used to be there,” she stated. “There’s such a lot of new eating places.”

She has fond recollections of buying groceries alongside Newbury Side road and visiting Boston Commonplace.

“The entire town is your campus,” she stated. “I by no means were given bored.”




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